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20 Misleading Food Claims You Should Stop Falling For


20 Misleading Food Claims You Should Stop Falling For


Don't Fall for These Common Food Labels

With the barrage of brightly colored health claims plastered on almost every item at the grocery store, you shouldn't let yourself be swayed—in fact, you should be wary. After all, just how much truth is there to these labels, and should you really take them at face value? From "low-fat" to "non-GMO," here are 20 misleading food claims you should stop falling for.

File:Dannon Low Fat Yogurt Parfait 1 (15876174571).jpgWillis Lam on Wikimedia

1. Cholesterol Free

"Cholesterol-free" can either mean the product is completely free of cholesterol or contains an insignificant amount of it; the US Food and Drug Administration (FDA) allows any item with less than 2 mg of cholesterol to be labeled as such. However, it's important to note that some foods don't have any cholesterol to begin with, and could still be loaded with other unhealthy ingredients.

File:Canola oil 192808.jpgSusan Slater on Wikimedia

2. Low Fat

A "low-fat" label means there's less than 3 g of fat per serving. Again, though, understanding what the product is made of is crucial. Most of the time, other additives are added to make up for the loss of fat so that taste and texture aren't compromised. 

File:Dannon Low Fat Yogurt Parfait 1 (15876174571).jpgWillis Lam on Wikimedia

3. Sugar Free

If you're rifling through the candy aisle and come across "sugar-free" treats, be wary: they're either loaded with artificial sweeteners (which can cause adverse side effects as well), or contain higher levels of fat to ensure flavor and consistency aren't lost. If you instead see "low-fat" candy, however, that usually means it contains pure sugar.

Coca-Cola zero sugar canMikael Stenberg on Unsplash

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4. No Calories

Unless it's a bottle of water, be cautious about products labeled "low calories" or "no calories." This often means it's loaded with artificial sweeteners, preservatives, and other hard-to-pronounce additives, meaning you should stay far, far away from it.

Vishal BhatiaVishal Bhatia on Pexels

5. Made with Real Fruit

If something were made with real fruit juice, it likely shouldn't need to advertise that so blatantly. Ironically, seeing this label should give you pause. Take a peek at the ingredient list to confirm your suspicions before you add it into your cart, because it could very well only contain a minuscule amount of fruit juice and a whole lot of artificial flavors.

File:neomodernist on Wikimedia

6. All Natural

While you may assume this label means the product—or what it's made of—is naturally derived, don't be too trusting just yet. After all, a glance at the ingredient list could tell you a very different story; you might just find some suspicious words on there.

white and orange labeled canAnnie Spratt on Unsplash

7. Superfruit

Just because you see "superfruit" on posters and labels, it's mostly a marketing tactic. The term itself isn't rooted in science, and many fruits are packed with enough vitamins and minerals to be considered nutritious. Instead of following advertised claims, just pick the fruits you like.

dessert with nuts and blackberry toppingsVicky Ng on Unsplash

8. Zero Trans Fat

Even if a product claims it contains zero trans fat, it might still contain a small amount of it; the FDA allows anything with 0.5 g or less of trans fat per serving to be rounded down to zero. If you see any ingredients with the word "hydrogenated" on the list, leave the item on the shelf.

File:FDA Nutrition Facts Label 2006.jpgU.S. Food and Drug Administration on Wikimedia

9. Gluten Free

Those who deliberately look for this label might be pleased to see it advertised on certain products, but the truth is, it's sometimes tacked on to items that don't contain any gluten in the first place. Your best bet, again, is to have a thorough scan through the ingredient list.

A jar of peanut butter sitting on top of a wooden tableBrad on Unsplash

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10. Multigrain

You might see this term and immediately think a product is healthy, but in reality, "multigrain" just means different kinds of grains were used. Most often than not, these grains are refined, meaning they've been stripped of their nutrients and fiber.

File:Multigrain Bread Mumbai Delhi Pune Gujarat.jpgDanz Bread on Wikimedia

11. Made with Whole Grains

But you shouldn't blindly trust foods with labels stating "made with whole grains," either. While the claim might be technically true, the product could've been made with mostly refined grains with just a small amount of whole grains mixed in. What you should look for instead are products with "100% whole grain."

File:2019-02-06 21 03 30 A loaf of Arnold Whole Grain 100% Wheat Bread still in its packaging in Dunn Loring, Fairfax County, Virginia.jpgFamartin on Wikimedia

12. Organic

You might assume that foods labeled "organic" are much healthier than their non-organic neighbors, but this isn't always the case. While some products have stricter regulations to be advertised as such (only using selected pesticides and fertilizers, for example), you should still examine the ingredient list before making a purchase.

a couple of bottles of juice sitting next to each otherPLANT on Unsplash

13. Non GMO

Like "no cholesterol" or "gluten-free" labels, saying a product is "non-GMO (genetically modified organism)" is misleading; sometimes, the item doesn't contain GMOs in the first place, which makes putting this claim on it redundant. Plus, it doesn't exactly make it healthy—the product could still be high in sugar or fat.

a woman holding up a box of cerealTim Mossholder on Unsplash

14. Light

"Light" could mean a lot of things, from low-calorie to low-sugar. While it might technically be "healthier" than the regular version, you should still watch out for other not-so-great ingredients that have been sneakily added in.

File:Grocery Spam.jpgJohannes Kalliauer on Wikimedia

15. Low Carb

The label "low-carb" isn't defined by the FDA, meaning there are no specific guidelines for a product to be claimed as such. If you're swayed, make sure to peek at other important nutrition facts—like sugar, calories, and fat—before buying in.

File:Palmini Nutrition Label.jpgSnoozeAlpha on Wikimedia

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16. Vegetarian-Fed Eggs

You might think chickens being fed a vegetarian diet makes their hatch healthier, but they're natural omnivores, not herbivores. Putting them on a plant-based feed means they miss out on important nutrients, meaning they're more likely to get sick. 

File:2020-05-05 18 20 15 A carton of a dozen Large Grade A Chicken Eggs from Egg-land's Best in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpgFamartin on Wikimedia

17. Heart Healthy

"Heart-healthy" is a claim you might see on boxes of oatmeal and cereal, but don't be immediately convinced. As always, take a look at the ingredient list and nutrition facts first. More often than not, you'll see artificial colors, flavors, sugar, and other additives itemized first, which goes to show you just how "healthy" it really is.

A can of oats next to a bowl of oatsAbdul Raheem Kannath on Unsplash

18. High Fiber

Foods can be high in fiber and other not-so-great things, like sugar, calories, and fat. Consider first what product you're buying and whether this label holds any weight. If you're buying sugary cereal, a serving size might contain ample fiber, but enough sugar to cause cavities.

a box of nutrisnax oats digest cerealGourmet Lenz on Unsplash

19. High Protein

Just like "high fiber," you also want to be wary of foods labeled as being high in protein. Does it contain any added sugar, preservatives, or artificial flavors? Even if a protein bar or tub of yogurt is packed with this important macronutrient, it could still be mixed with other unhealthy ingredients.

a hand holding a bar of think with a mountain in the backgroundSpenser Sembrat on Unsplash

20. Low Sodium

While you should want to look for foods that are lower in sodium, packaged goods with this claim don't always equate to "healthy." To ensure it still tastes great, other preservatives, flavor enhancers, sugar, and fat are added, meaning foods with this label come at a steep cost.

cooked foodLouis Hansel on Unsplash